Shekhar Sahu
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Conversion Funnel Optimization. Don’t underestimate drop-off rates resulting from adding an extra click in a flow. There are lots of flows that can be optimized simply by removing extraneous pages or reducing non-essential exit paths. It’s worth re-looking at all your important conversion funnels to see if you can further optimize (sign up, contributing UGC, sharing, purchase events, premium account sign up, etc).
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