Though we’ve been doing advertising effectiveness analysis for over a year now, we’re continually learning new things about online advertising. The newest learning? The time-honored concept of “advertising decay” is a myth.
“
| — |
A really interesting case study for Banana Republic, and incidentally, for intrusive big-ass ad formats on major media properties such as NYT.com (via everythingismedia) (via himmelsblog) |
-
shekhar reblogged this from himmelsblog
-
mikehudack reblogged this from himmelsblog
-
himmelsblog reblogged this from everythingismedia
-
brooksjordan reblogged this from everythingismedia
-
digitalsoma reblogged this from everythingismedia and added:
Interesting, I think the statement that advertising decay is a myth is a bit overstated, what people are generally...
-
everythingismedia posted this
